In 2006, LISTEN FLAVOR was born in order to share the concept of “Kawaii” from Harajuku, where fashion conscious young generation gather, to girls around the world.

It is a mixture of a cute style spiced up with a rock taste. It brings an iconic style blending LISTEN FLAVOR's original worldview into music, art and modern pop culture.

Past collaborations include the Danganronpa series, SHOW BY ROCK!!, Ranma 1/2, and Sanrio characters.