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MINORI : Shironuri Artist a.k.a Japanese alternative fashion icon


MINORI first became involved in shironuri art in 2009. After appearing on the fashion snap page on in Harajuku, her art became popular on the internet and her social media accounts amassed over 100,000 followers. Her YouTube video “Shironuri Makeup Tutorial by Minori” has been played almost 800,000 times.


Her work is strongly inspired by nature. Starting with her first original work “Ajisai (Hydrangea)” in 2011, she has showcased a series of works including a “Language of Flowers” collection and a “Nature” collection.

In 2014, she made her overseas debut appearance at Japan Expo in Paris on behalf of NHK. She has been featured in the International Business Times in the UK, and her original costume and photos are in the collection of Honolulu Museum of Art.


In 2016, she appeared on “Joanna Lumley’s Japan”(iTV) and on Chelsea Handler’s Netflix series self-titled “Chelsea”. In 2017, she was featured on BBC News, attracting attention not only in the UK but also around the world. She was also invited as one of the special guests of Japan Expo Thailand and Malaysia in 2017.


"Joanna Lumley's Japan" became available on Netflix around 2019 for streaming worldwide.


In 2020, she held her solo exhibition "BE WITH THE NATURE" in Ebisu, Tokyo.

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