Moi-même-Moitié is a brand created in 1999 by MALICE MIZER and Moi dix Mois guitarist Mana.

The brand name consists of the French words Moi- me, même- self and Moitié- half. With the meaning of “One’s alter ego as well as one’s self,” the term was coined by founder Mana.

Moi-même-Moitié is one of the few Japanese Lolita fashion brands that focuses on an androgynous aesthetic. The brand offers Elegant Gothic Lolita and Elegant Gothic Aristocrat fashion to all persons
seeking beauty.