Moi-même-Moitié is a brand created in 1999 by MALICE MIZER and Moi dix Mois guitarist Mana.
The brand name consists of the French words Moi- me, même- self and Moitié- half. With the meaning of “One’s alter ego as well as one’s self,” the term was coined by founder Mana.
Moi-même-Moitié is one of the few Japanese Lolita fashion brands that focuses on an androgynous aesthetic. The brand offers Elegant Gothic Lolita and Elegant Gothic Aristocrat fashion to all persons